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Urban Craft Uprising Brand Identity System
A concept design brief for a Typography III course at Cornish College of the Arts. The challenge was to design a brand system for a local convention or fair. I chose UCU, the largest indie craft fair in the Northwest, that offers a showcase of artists and designers featuring quality handcrafted items. With over 150 craft vendors, which are carefully curated and juried for originality, uniqueness, creativity, it provides an alternative to “big box” stores and mass produced goods.